M.Sc. Mass Communication, Advertisement & Journalism
| Qualification | Graduation in any stream |
| No. of Seats | 30 per batch |
| Duration | 2 Years |
| Affiliation | Punjab Technical University |
Objectives of the Curriculum
- To make students aware of technical and aesthetical aspects of Television Journalism.
- To develop capacity of evaluation and analysis of the events happening around us.
- To develop skills for writing script, Voice Over and for these medium.
- To know and understand the moral and legal responsibilities of Journalism and medium of Mass Communication.
Semester 1
- Introduction to Communication
- Introduction to Mass Communication
- Introduction to Journalism
- Introduction to Advertising
- Introduction to Computers
Semester 2
- Introduction to Media Technologies
- Introduction to Public Relations
- Journalistic Reporting and Editing
- Advertising Design & Principles
Semester 3
- Introduction to Printing Technologies
- Introduction to Production Technologies
- Introduction to Newspaper Management
- Introduction to Copywriting, Visualization & Campaign Effectiveness
- Introduction to Mass Communication & Society
Semester 4
- Introduction to Communication Research
- Introduction to Photography
- Mass Communication Ethics & Laws
- New Media Technologies
