B.Sc. MCAJ (Mass Communication, Advertisement & Journalism)
| Qualification | 10+2 |
| No. of Seats | 30 per batch |
| Duration | 3 Years |
| Affiliation | Punjab Technical University |
Objectives of the Curriculum
- To make students aware of technical and aesthetical aspects of Television Journalism.
- To develop capacity of evaluation and analysis of the events happening around us.
- To develop skills for writing script, Voice Over and for these medium.
- To know and understand the moral and legal responsibilities of Journalism and medium of Mass Communication.
- Principles of Communication-I
- Global Comparative Media
- Information Technology
- History & Industry of Mass Communication
- Communication & Soft Skills
- Practical
- Mass Communication Concepts and Processes
- Print Media & Photo Journalism
- Reporting & Editing-I
- Communication Skills
- Computer Application for Journalism
- Practical
- Reporting Techniques & Skills
- Editing: Concepts & Processes
- Reporting & Editing Lab
- TV Journalism & Programme Formats
- Television Production: Idea to Screen
- Practical
- Basic of camera, Lights and Sound
- Advertising: Concepts and Principles
- Advertising through Print, Radio & Television
- Press Laws and Media Ethics
- Television Production Lab
- Operation and Handling of Video Equipment
- Practical
5th SEMESTER
- Event Management: Principles and Methods
- Organization and Management
- Research Methodologies for Media
- Cyber Journalism
- Public Relations
- Practical
6th SEMESTER
- World Media Scenario
- Contemporary Media Technology
- Radio
- Government Information System
- Project Report
